Marketing

Start here: the brand voice skill

Before building any marketing agent, create one skill and attach it to all of them.

# Acme brand voice
 
TONE
- Direct and warm. Confident, never boastful.
- Short sentences. One idea per sentence.
 
WORDS WE DO NOT USE
- leverage, synergy, revolutionary, game changing, seamless, unlock
 
RULES
- Address the reader as "you".
- Lead with the outcome, not the feature.
- One call to action per piece.
- Numbers under ten as words, ten and above as digits.
- Never claim a benchmark we have not published.

See Skills.

Use case 1: Campaign copy generation

Setting	Value
Goal	Turn a product brief into campaign copy across email, social and landing page.
Skills	Brand voice, channel formats
Knowledge base	Positioning documents, product one pagers, past high performing campaigns, claims and legal wording
Output	JSON: `subjectLines[]`, `emailBody`, `socialPosts[]`, `landingHeadline`, `cta`
Instructions	Never invent a statistic, a customer name or a benchmark. Use only claims present in the knowledge base.

Use case 2: Content repurposing

Setting	Value
Goal	Turn one long piece into a set of channel specific assets.
Tools	Notion or Google Docs to read the source and write the outputs
Instructions	Do not introduce any fact that is not in the source. Preserve every legal disclaimer word for word.

Use case 3: Competitive and market briefing

Setting	Value
Goal	Summarise what changed in the competitive landscape this month and what it means for our positioning.
Knowledge base	Competitor teardown notes, win loss analysis, positioning documents
Tools	Google Drive to read research, Slack to post the briefing
Memory	On, so the briefing can say what is new since last time

Use case 4: Inbound lead qualification

Setting	Value
Goal	Score an inbound enquiry against our qualification criteria and draft a first response.
Knowledge base	Ideal customer profile, qualification framework, objection handling notes
Tools	Salesforce to read and update the lead record, Gmail to draft
Output	JSON: `score`, `segment`, `reasons[]`, `draftReply`, `route`

Use case 5: Localisation

Setting	Value
Goal	Adapt approved copy for another market, preserving meaning and claims.
Knowledge base	Glossary of approved terms per market, regional legal requirements
Instructions	Adapt, do not translate literally. Never change a legal disclaimer. Flag any claim that may not be permitted in the target market.

Governance for marketing

Concern	Setup
Off brand output	One shared brand voice skill on every agent, owned by one person.
Invented claims	Keep every approved claim in the knowledge base and instruct the agent to use only those.
Legal wording	Instruct the agent to reproduce disclaimers verbatim, and review before publishing.
Nothing publishes itself	Give write access to drafting destinations only. A human presses publish.
Cost	Copy generation is high volume. Test a smaller model first and check the difference in the sandbox.