Inbound Engagement Routing
Draft replies to comments, mentions, and form fills, and route real leads into your CRM.
What It Does
The agent triages public replies and inbound form fills, drafts a response in your voice, and routes qualified leads into the CRM you already run. Every outbound reply queues behind an approval gate.Without it: Public replies are the highest reputation risk in marketing, and speed is exactly what makes them risky.
- Separates a complaint, a support question, and a buying signal before drafting
- Anything alleging an outage or a breach is escalated undrafted to a named owner
- Matches a form fill to the existing CRM record by domain, not a new one
- Drafts wait in the shared inbox with the thread and the account beside them
Illustrative example
A comment under the launch thread asks whether the agents work if data cannot leave the EU, and an hour later the same domain fills the demo form. The agent tags the comment as a buying signal rather than support, drafts a reply in your voice pointing at the residency page, and files the form fill against the existing Acme Foods record instead of opening a second one. The draft sits in the queue until the SDR reads it, changes a line, and sends it.
Social channels
Comments, mentions
CRM
Accounts by domain
Shared inbox
Form fills, threads
Inbound engagement routing
SuggestStarts when
Someone replies in public, or an inbound form is submitted
How far it goes
it proposes, and a person approves before anything commits
Never
SEND: enforced below the model, not asked of it
Inbound
Triaged by intent
Replies
Queued for approval
Leads
Matched to CRM records
More Marketing Agents
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Brand-voice drafting
Draft release notes, posts, and blogs against your brand-voice file, then reshape each for its channel.
Launch orchestration
Build the launch sequence, work the readiness checklist, and hold the go until a named human approves.