Performance Reporting
Read the analytics you already have, write the weekly digest, and name what to stop.
What It Does
The agent reads your existing analytics and funnel events, attributes what moved, and writes the weekly digest naming what to continue and what to stop. It reads your data where it already lives.Without it: Nobody can answer why a piece was posted, or whether anything it did was worth repeating.
- Attributes on your own funnel events, not on platform-reported engagement
- A week too thin to read is reported as that, not as a trend
- Each stop-list entry names the piece, its workflow, and the funnel event it did not move
- Every recommendation names the workflow that has to action it; the digest changes nothing
Illustrative example
Week 32 closes with the pricing-page explainer sitting behind more assisted signups than anything else that ran, and a three-part LinkedIn series that moved impressions and nothing past them. The digest attributes both against your own funnel events, puts the series on the stop list with the workflow that commissioned it named beside it, and marks the integrations post as too thin to read either way. Nothing changes off the back of it: the content lead takes the stop list into the planning workflow and decides there.
Analytics
The reporting week
Event data
Funnel events fired
Content archive
What ran, which workflow
Performance reporting
WatchStarts when
The reporting week closes
How far it goes
it flags and records, and takes no action itself
Never
CHANGES: enforced below the model, not asked of it
Weekly digest
Written, changes nothing
Funnel attribution
Recorded per piece
Stop list
Flagged, not actioned
More Marketing Agents
Content calendar planning
Set the quarter's themes and objectives, then put next week's posts on the calendar.
Brand-voice drafting
Draft release notes, posts, and blogs against your brand-voice file, then reshape each for its channel.
Launch orchestration
Build the launch sequence, work the readiness checklist, and hold the go until a named human approves.